Selling Line:

Source magazine has a very clear and direct selling line. 'The bible of hip hop music. culture and politics'. This is a good selling line as it clearly tells the audience what the magazine is about and what will be included in the magazine, it also tells the audience about the genre of the magazine. Many magazines have a selling line as it makes their magazine easily identifiable and the readers remeber the magazine as it stands out. If the cover changes or it becomes dificult to identify the audience will recognise the selling line, and therefore know what will be in the magazine.