Ideology of source magazine:

The ideology of source magazine is the life of hip hop, the culture, the music and the politics. It is about the ideas and values of hip hop, and is specifically designed to appeal to people who love hip hop and love the lifestyle. The selling line 'the bible of hip hop' represents how much the magazine values hip hop and how it is a way of life like the bible is for others. The magazine has a specific ideology to apeal to a specific target audience. All magazine have a paticular ideology to appeal to their target audience. Star magazine has an ideology were knowing everything about celebrities and their lives is important, whereas Vogue magazine has an ideology were high fashion and luxiourious clothes are important.