LIIAR

Language: Media language is everything you see on the cover of a magazine. It is the Image, the masthead, selling line, cover lines , date , issue number, barcode. All these are used to attract people to the magazine and to encourage them to buy the magazine. Media language is a very important feature of attracting people to the magazine.

Ideology: This means ideas. It is the values and beliefs that guide our lives. Heat magazine has an ideology were celebrity lives and gossip is considered important. If people think keeping up to date with celeb gossip is important, then their ideology is celeb lives.

Institution: Institutions create Media texts. They control language, representation and ideology of text. An example of an institution is Warner Bros. They control the films and all the media language used to attract the audience.

Audience: This is what everything in a magazine is aimed at, the target audience. Everything in a magazine is designed to appeal to a specific target audience. The media language is aimed at the target audience they would like to buy the magazine. Vogue magazine has a specific target audience in mind, they are appealing to women from the age of 25+, who are in a good career and have money to buy the magazine and the clothes they advertise.

Representation: This is how groups, issues, individuals are portrayed. Representation is similiar to connotation, how something is conveyed, but it is not exactly the same as connotation as it is how it is put across.